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How to write a Business Plan - Objectives and Plans

Feb 14, 2013

You will first have to determine your budget & resources in order to decide on its allocation. You should ideally give a 12 months action plan.

It should set clear objectives and describe the way you intend to market and sell your products.

-          Objectives – the sales figures you forecast to achieve

-          Sales & Marketing – How you plan to position your products / services, what your pricing policy is, the ways you will use to promote your products / services & reach your customers. It is also important to determine and explain clearly your proposed sales methods.


Karen Horne


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