You will first have to determine your budget & resources in order to decide on its allocation. You should ideally give a 12 months action plan.
It should set clear objectives and describe the way you intend to market and sell your products.
- Objectives – the sales figures you forecast to achieve
- Sales & Marketing – How you plan to position your products / services, what your pricing policy is, the ways you will use to promote your products / services & reach your customers. It is also important to determine and explain clearly your proposed sales methods.