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How to choose a Company Name?

Aug 27, 2013

Although registering a Company Name is a quick and easy process, it is best to go through a few points before deciding on a name.

  • Decide what your business is about. When looking for a Company Name, you should first determine what you are going to sell and who you are going to sell it to.
  • Identify the qualities of your business. Try to gather a list of all the qualities that could define your business.
  • Identify what you would like to convey through the name.
  • Come up with names. Try to identify as many names as possible when doing this exercise. Don't hesitate to ask family and friends for inspiration.
  • Keep about 5 names after elimination process. You may have come up with tens of names, but it should be fairly easy to eliminate a vaste majority. It may be because of market reasearch, personal preferences, or simply becasue they don't sound right or are too long.
  • Check availability. This can easily be done online
  • Choose a name. It is likely that not all names will be available, which may facilitate your choice.
  • Register your Company. This can be done online through a Company Formation agent.


Karen Horne


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