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The 4 Best Marketing Resources For Your New Business

Feb 14, 2018

Once you’ve got your new company up and running, you’ll need to start promoting it – here are some useful marketing resources to help you

Congratulations on making the decision to start your own business! Now that you’ve formed your company, it’s time to put yourself in front of potential customers. Marketing is essential for new businesses, but it’s easy to make mistakes that cause your efforts to be ineffective and costly. Luckily, there’s plenty of resources out there to ensure your marketing and advertising is successful, and we’re sharing a few of these with you today.

Marketing Conferences and Networking Events

We recently shared a list of the best events to attend this year to grow your business. Such events are sure to have marketing themed talks and seminars, but there are also some useful conferences you can attend that are solely focussed on marketing. For example:

Established Marketing Blogs

There are many blogs out there aimed at helping startups get their new business off to the best start. Whilst we recommend taking many of them with a pinch of salt because you don’t know the qualifications and experience of the person behind the blog, some websites do offer truly valuable and up to date marketing advice. Our favourites are:

Free Design Tools

To create great marketing campaigns, you will need high quality imagery to accompany them. When first starting out in business, it’s unlikely you’ll have the budget to hire an external design team to help you or have the time to learn expensive design software. Luckily, there’s now a good range of free-to-use online tools that help you create professional looking images to support your marketing quickly and easily. We particularly like Canva.

Social Media Automation

Social media is a valuable marketing tool for any business, and best of all, the biggest platforms are free! However, when you’re first starting out in business, your time is valuable and one way you can save time is by using social media automation tools. Both Hootsuite and Buffer offer free options and their paid plans start out affordably, so perfect for a growing company.

Social media automation platforms allow you to schedule posts in advance for social networks like Facebook and Twitter, so you can maintain an active social media presence whilst focusing on other aspects of your business.

If you’ve yet to form your company, we’ve got a great range of formation packages for a range of requirements and budgets – good luck!

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